The "Marketing Hub" at my previous company faced two parallel challenges: internal adoption and external presentation. Our team had created a growing set of internal tools, but they had been developed without emphasis on UX/UI design. As a result, employees often struggled to find and understand the tools they needed, and the Hub itself wasn't polished enough to present confidently in client-facing contexts.

To address these problems, I interviewed several employees to evaluate their current usage and understanding of various tools. Based on those learnings, I redesigned the global navigation and homepage. By keeping the left navigation permanently expanded and adding a contrasting background color, users are encouraged to navigate between apps. I also used the homepage to provide context for the apps, creating a "card" for each app with its name, a brief description, links to documentation, and a call-to-action to open the app. These cards also provided the opportunity to feature a unique icon and color for each app, giving each a quasi-"brand" and allowing users to more easily orient themselves when inside an app.

To increase consistency between individual apps, I designed universal components including a header bar which features the app's color, icon, name, and a link to documentation. I also surveyed employees on individual apps to uncover pain points and confusion which I resolved through targeted UI improvements.